Blog
This article which appeared in mycustomer.com highlights the disruptive nature of new sales tools and techniques being driven by the megatrends of mobile, social, Cloud Computing and Big Data. Richard Britton, CEO at CloudSense, urges that the additional benefits that Cloud Computing can bring to a business in the back office also need to be...
MyCustomer.com speaks to Richard Britton, CEO, CloudSense about whether “pay by Tweet” a viable option, as Amex and Twitter team up on social commerce.
With mobile devices, ubiquitous network connections and social applications all forming a natural backdrop to our everyday lives, customers have an increasing range of touchpoints to engage with brands. As a result today’s consumers are everywhere. They are browsing products in-store, researching reviews on mobile devices, posting feedback on social networks and consuming services online....
The purchasing habits of both consumers and businesses are going through a period of rapid change. Just a few years ago the majority of products and services were bought on a standalone basis. A consumer wanting to buy music, for example, would purchase an individual album; similarly a business requiring accountancy software would buy an...
