Customers have been forced online faster than anyone could have anticipated. This accelerated digital demand has made Digital Commerce even more vital to your business’ success – now and in the future.
This is a bit different to our usual blogs – but we’re sure you’ll agree that we’re living in unusual times.
In the past, online self-service was seen as inconvenient. It was faster and easier to rely on a person, rather than often slow and erratic technology. Today, digital advancements mean we can’t imagine a world without it.
Automation can save your business time, labor and money – not to mention making you easier to do business with.
Nowadays we don’t buy, we subscribe. From cars and clothes, to co-working spaces. As access over ownership becomes the norm, subscription models are scaling fast.
When someone says delivery, you probably picture a mailman at your door with a parcel. But even if what you sell isn’t shippable – like advertisements, networks or energy – delivery still matters to your business.
Digital Commerce will play a big part in your business’ future. 95% of purchases are expected to be facilitated by online channels by 2040. So giving your customers digital access is critical. But, a digital storefront alone won’t satisfy customer expectations.
From forging love-hate relationships with grocery store kiosks, to scrolling FAQs and managing our subscriptions online – self-service has become a shopping staple.
On our exploration of each principle of The Convenience Revolution, today we’re looking at leveraging breakthroughs in technology. Specifically, we’re honing in on artificial intelligence (AI), the technology that’s already changing our lives – even if we don’t always notice it.
You’ve been championing digital transformation in your business for years. And we’ve been right there with you. Why miss out on the efficiency and innovation that come hand in hand with cloud, digital and automation? Not to mention the vastly improved customer experience.
With over a quarter of the world staying at home, Media, Communications and Utilities businesses have seen a big jump in online traffic. Your services are playing a huge part in getting people through tough times.
Ever clicked on a company’s website only to be sent to a blank loading page? Or been faced with a lengthy online checkout? If so, you’ve experienced customer friction.
If you’re not using an Order Management system, you’re in the right place to find out more. But, less fortuitously, you’re also missing out on a host of benefits for your Media business.
In the past, an Order Management System (OMS) was seen purely as an expense saver for Media businesses. Don’t get us wrong, if you’re constantly using terms like swivels, work-arounds and manual processes, an OMS is just what you need to kick-start efficiencies and save money. But, your OMS can also give you more.
By combining CloudSense and Ad-Juster FlowIQ digital publishers can seamlessly sell, deliver and reconcile performance data for billing from a single advertising platform. CloudSense, the world’s #1 media sales solution on Salesforce, today announced its global partnership with Ad-Juster, the world’s only third-party reporting and discrepancy management tool. The partnership provides customers an out-of-the-box integration...
CloudSense today announced the launch of CloudSense Digital Commerce on the Salesforce AppExchange. The solution is the world’s first and only Commerce Cloud app that empowers the subscription-based industries, Communications, Media and Utilities, to launch, sell and fulfill the entire customer journey on Salesforce B2C Commerce.
The countdown to Google Doubleclick Sales Manager’s retirement continues. As ever, with the date drawing closer, time feels like it’s speeding up. (If you’ve misplaced your diary, deadline day is July 31st, 2019.) The need to replace Google DSM was inevitably going to cause disruption – but rather than mourning its demise, ad publishers should...
With your margins tightening and expenses spiraling, you can’t afford a chink in your ad booking armor.
Discover how DPG Online Services uses CloudSense to make ad sales more convenient – including cutting product launch time from two weeks to an hour, offering self-service and digitizing and automating slow manual processes.
With Google DSM’s retirement fast approaching, use our free calculator to get an instant estimate on the time it will take you to switch over from Google DSM to your new provider.
Get your free eBook to discover our essential digital reinvention principles – picked up over years of working with our customers and partners to transform enterprise organizations across the globe.
Our joint whitepaper with Salesforce explores the ad sales landscape and how you can harness the right technology to satisfy your customers’ evolving needs with next-generation ad sales. Download it free here.
Discover how CloudSense transformed Newsday’s digital advertising process by seamlessly replacing Google DSM.
CIO magazine talks to Gareth Codd, commercial director for Fairfax New Zealand about why they have chosen CloudSense to transform the ad sales process for its digital business. The CloudSense Platform will be fully integrated into Google DFP and deliver improved guided sales performance for both individuals and the company across its digital platforms.
ChannelLife reports Fairfax New Zealand has selected CloudSense to accelerate its digital ad sales transformation. The Salesforce-native omnichannel commerce platform will improve the ad sales process, deliver guided sales performance and be fully integrated into Google DFP.
Spanish title Noticias 2D reports how the Salesforce-native omnichannel CloudSense platform is helping hibu Connect, a leading publisher and supplier of telephone directories in Spain. The Platform will strengthen hibu Connect’s digital media offering by replacing legacy order taking technology to improve system flexibility, customer experience and the order taking process from the call center...
The subscriptions industry is a booming space, we only have to look at the popularity of platforms like Spotify or Netflix to see the proof. Given this, it is interesting to see from survey results, that as many as 58% prefer to pay up front for content and 47% believe that subscriptions make it harder to keep...
In this piece for Ad Tech Daily, Mark Crafts, VP of media sales at CloudSense, discusses how Quote to Cash technology can help sellers minimize many of the risks the media industry faces at the moment and in turn, create a winning strategy in the ad tech casino chaos.
What everyone in the media industry has suspected for the past few years turns out to be true. Boston Consulting Group recently released a study called The Programmatic Path to Profit for Publishers, that confirms a cross-selling strategy is imperative for any publisher aiming to keep pace with the market’s out performers. Right now, many...
Many publishers are finding that as the competition for the digital pound grows they must bring new products and services to market on an ongoing basis to keep advertisers engaged. This article shares why publishers must have the ability to constantly re-invent their offers and create options to cross-sell platform options.
Publishers are aware that just by introducing additional media channels into the mix they need to be able to continually keep their advertisers engaged and interested and maximize opportunities across all the different channels. There is no doubt that the battle here is being fought and won in the back office.
Publishers are realizing that despite the importance of the ‘shop window’ of a website the real battle for advertisers are being fought and won in the back office. They are restricted by not being able to book cross-media ads in one place, having no record of a cancellation made by phone, or by a lack of integration...
As nearly £8 billion will be spent on digital advertising in 2015, publishers are recognizing the importance of creating a platform that allows for innovation and encourages customer interaction to increase digital ad spend.
As the content company that specialises in lifestyle sports and their cultures, Factory Media has experienced fast growth over the past few years, and has recently selected CloudSense to improve its advertising sales effectiveness and support its global expansion plans.
In a recent media survey where we looked at how consumers engage with content, we surprisingly found that 88% of those polled don’t currently pay for digital media sites and apps providing content such as news, fashion, sports and business, but 54% had paid for printed media over the preceding month. So the question remains is...
Often large, unwieldy technology stacks aren’t agile enough for today’s demands. Any changes mean manual and extensive workarounds; front offices are dislocated from back offices and few CRM systems cover the entire organization so there’s no single view of an individual reader’s behavior across print, digital and social media.
The shift to digital means publishers need more flexible ad sales systems. Sean Caesar, Director of Advertising CRM, the Financial Times sat down with Phil Wainewright of Diginomica whilst at Dreamforce 2014 in San Francisco to discuss how The Financial Times has turned to the cloud with CloudSense and Salesforce to deliver that flexibility.
Richard Britton, CloudSense CEO, talks to PerformanceIN the publisher’s challenges with the shift to digital. Using insight from the CloudSense user survey of media consumption, Richard highlights that transformation needs to go deeper than the offers provided to customers.
Fourth Source have covered the latest findings from the CloudSense media consumption survey. The survey identified that in the UK a total of 88% of those polled don’t currently pay for digital media sites and apps providing content, even though 45% agreed they had accessed online content daily. Only 7% however are prepared to subscribe...
The digital revolution has rocked the foundations of the publishing world – the need to restructure for digital is now urgent says Richard Britton, CEO CloudSense. There’s a common perception that the odds are stacked against traditional media companies and that ‘born digital’ titles have all the advantages. After all, what online-only news sites and...