The Marketing Blog publishes the latest CloudSense findings from their survey conducted in the UK around user habits and attitudes towards online content and apps. 88% polled said they don’t currently pay for digital media sites – do you agree?
On the back of Ebuzzing recent study on the lengths some will go to avoid online advertising, CloudSense’s latest survey of 4,000 UK respondents reveals that an overwhelming majority would not be prepared to pay for advertising (88%). Publishers need to address the very evident challenge in front of them and look at ways to...
Journalism.co.uk covered the recent CloudSense Media survey, focussing on the different commercial models publishers are using and the consumer attitude. The CloudSense Media survey asked 4,000 people across the US & UK about their media consumption habits. Journalism.co.uk spoke to CloudSense’s Greg Dunbar, a veteran of the publishing industry, about how the changing face of...
Why did the FT migrate its legacy systems to CloudSense? Sean Caesar, Director of Advertising and CRM, talks through this transition process and the associated challenges in moving to the cloud.
With the digital shift becoming the norm in many sectors, the advertising and publishing industry needs to embrace this transformation and put their customers at the heart to ensure they are not left behind. This article in ‘Fourth Source’ discusses how this can be done.
This article in Digital Marketing Magazine by Donna Nichols, vp of media at CloudSense, looks at how media and publishing industries need to embrace the digital revolution to survive as traditional revenues continue to slowly but steadily fade.
As readers consume media content through multiple devices – it is fundamental that the publishing world rebuilds it’s offering for digital too. In this piece on Business 2 Community, Richard Britton, CEO CloudSense discusses how businesses need to be nimble and adaptable to help shape the digital shift.
Direct Marketing News has published the latest findings from an end user survey conducted in the US and UK that focusses on the changes attitudes of consumers to advertising. Of the 2,000 U.S. consumers surveyed, 56% said they prefer to “pay” for content by seeing the advertising associated with it.
The Marketing Blog publishes CloudSense’s latest media survey results which shows that ads are an accepted ‘norm’ by consumers who feel they are part of the free media content deal.
Fourth Source publishes CloudSense latest survey with findings that include 46% of its respondents preferred to pay for content through online advertising. Meanwhile an additional 28% were happy to view ads before reaching their intended webpage destination.
Read PerformanceIN coverage of CloudSense’s survey results which highlights that online advertising continues to be a necessary component of the business model commonly adopted by online publications and websites.
The Drum continued the coverage of the CloudSense recent Media Survey. Focusing on the difficult balance between relevancy of advertising and privacy concerns The Drum highlighted that the majority of people still do not want personalised ads.
Research covers CloudSense’s latest findings measuring attitudes towards online advertising and content. Results revealed that while 74% of respondents currently do not pay to access any digital media sites or apps, 46% said that seeing advertising around content was their preferred way of ‘paying’ for this access.
Adotas have recently published CloudSense’s latest poll results which shows how consumers are happy to accept Ads in exchanged for free media content.
BizReport has covered the recent CloudSense Media survey. Speaking to Rowley Douglas, Executive Vice President CloudSense North America, BizReport highlighted that the 2,000 US respondents were heavily pro-advertising as the commercial model for accessing media content.
An extensive new survey of consumer attitudes to online advertising and content carried out by international cloud technology company, CloudSense, underlines the continuing need for advertising to sustain the business model of online publications and websites. Overall, 74% of respondents to the survey currently do not pay to access any digital media sites or apps....
A new survey of consumer attitudes in online advertising and content carried out by New York and London-based cloud technology provider CloudSense underlines the continuing need for advertising to sustain the current business model of online publications and websites. Of the more than 2,000 US-based consumers surveyed, 59 percent currently do not pay to access...
How is the digital shift impacting Media companies in both advertising and sales? Richard Britton, CloudSense CEO, writes in the Guardian how publishers need to completely rebuild around digital. The full article by Richard Britton, CEO can be read on The Digital Marketing Hub in The Guardian
The explosion in eCommerce has revolutionized purchasing habits and transformed the way that services are consumed. While just a few years ago, products and services were bought on a standalone basis, the proliferation of web channels and development of converged devices means that today’s purchases are more likely to be transacted online and provided as...